Digital signage could be described as marketing keeping up with the times. Traditionally, signage is made up of a static display which stays in place for weeks, and sometimes even months. The effectiveness of the static display has always been hit and miss with a major disadvantage being that it was difficult, and expensive to change should it be determined that is was having no impact on sales. Digital signage is set to change all that and promises a number of advantages to business managers who add it to their overall marketing campaign.
With print displays being static and unchanging, regular passing traffic often becomes blind to it over time. On the other hand, digital signage is just the opposite; dynamic, fluid, and eye catching. All traits which can help to drive sales and profits. Other benefits you may notice by incorporating digital signage into your marketing strategy include:
You may be surprised by this as electronic displays obviously cost more than an equivalently sized printed display. However, printed signs need to be replaced regularly; and while there are plenty of signage companies in Dubai who will be glad to help, it is still often a difficult and time consuming task. Digital signage has no such costs, with the only ongoing expense being the negligible amount of electricity used to keep the sign in operation.
Dynamic and Easily Changed Displays
Digital displays are extremely versatile in how they can be used, and with a web connected display changing the sign and keeping it up to date with current trends is a snap. Connected signs can go above and beyond simply being in your face and can be used to entertain and inform, something which the public are more inclined to appreciate and take notice of.
Attention Grabbing Signage Design
Static displays gradually disappear from the conscious eye of regularly passing traffic which means the marketing message is lost. A dynamically changing digital display can grab passersby’s attention in subtle and meaningful ways. The human eye is attracted to movement and change; a fact which a regularly updated display can take advantage of as it subconsciously draws the eye of everyone who passes.
Use the Display as a Showcase for Past Works
For a landscaping business, dress designer, or architectural firm (to name just a few examples), a digital sign is a great way to display past works to potential clients while they wait in your office. This can help towards closing the deal as they have something more to go on than just your word and vague promises.
Whether you are looking to start using digital signage in your business, or need an update to an existing design there’s a signage company in UAE who is just right for your business. Start the journey to bring your marketing campaign into the new millennia today.